Brammo Empulse: ‘Best of What’s New’


Electric Motorcycle News

The Brammo Empulse electric sport bike has been chosen by Popular Science Magazine editors to receive a Best of Whats New Award for 2011 in the Automotive Category.

Mark Jannot (Editor-in-Chief, Popular Science) says: “For 24 years, Popular Science has honored the innovations that surprise and amaze us – those that make a positive impact on our world today and challenge our views of what’s possible in the future.

“The Best of What’s New Award is the magazine’s top honor, and the 100 winners – chosen from among thousands of entrants – represent the highest level of achievement in their fields.”

The Brammo Empulse was designed in Ashland, Oregon and production will commence there in early 2012. With its ability to go over 100 mph and up to 100 miles on a single charge it’s no surprise that almost 2,000 customers have already pre-ordered the Empulse. Featuring a water cooled electric motor and six speed transmission the Empulse represents the state of the art in electric motorcycles.

Craig Bramscher (Founder and CEO of Brammo) says: “This is a true honor and we are delighted to be recognized in this way by Popular Science Magazine. I know the whole Brammo team has worked tirelessly on the Empulse and they will be very excited to hear about winning this prestigious award. We are very much looking forward to seeing the Empulse on streets all across the USA next year.”

About Best of What’s New
Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners – the Best of What’s New – are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What’s New in 1987. Best of Whatʼs New awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Security, Home Tech, Health and Recreation.


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