2010 Motorcycle SalesHonda released its overall 2010 sales numbers this week, showing a 16.2 percent increase in global sales, but an 8.6 percent drop in North American sales.
Globally, Honda sold 17.9 million motorcycles in 2010, compared to 15 million in 2009. In North America, 192,000 bikes were sold in 2010, compared to 210,000 in 2009.Besides North America, sales have also descended in Europe and China. In Europe, sales were down 1.2 percent (258,000 motorcycles sold 2010; 261,000 sold 2009). In China, sales were done 1.6 percent (1.2 million motorcycles sold 2010; 1.3 million sold 2009).But there’s a different trend in Asia and Oceania, where smaller displacement motorcycles are mostly sold. Honda broke records there; sales were up 18.7 percent, with 14.3 million motorcycles sold in 2010 compared to 11.7 million sold in 2009.Following is a breakdown of global sales/production numbers from Honda.
Honda Motorcycle Sales: Year-to-Year Changes
Europe, the Middle & Near East and Africa
Asia and Oceania
Motorcycles: including ATVs
North America: including Mexico
Domestic production: Completely built unit (CBU) + complete knock-down (CKD)
Overseas production: CBU at local plants (excluding CKD)
This week, Senior Editor Nic de Sena rides the all new Ducati Monster. Big changes have been made by Ducati–has the company ruined the considerable heritage of the iconic Monster–or are the changes worth it? In the second part of the show, we chat with Nick Ienatsch, Founder and Head Instructor at the Yamaha Champions Riding School. He says: “We aim to change your riding life by introducing you to Champions Habits: The techniques, approaches, skills, and the mindsets of the best riders in the world. These Champions Habits are the foundation of safety and consistency to whatever speed you ride, in any venue on any bike. Street riders, this is just as much for you as track riders. The best way to make safe riders is to make good riders.“ We hope you enjoy this episode!