News Honda Motorcycles: 2010 Global Sales Up

Honda Motorcycles: 2010 Global Sales Up

2010 Motorcycle Sales

Honda released its overall 2010 sales numbers this week, showing a 16.2 percent increase in global sales, but an 8.6 percent drop in North American sales.

Globally, Honda sold 17.9 million motorcycles in 2010, compared to 15 million in 2009. In North America, 192,000 bikes were sold in 2010, compared to 210,000 in 2009.

Besides North America, sales have also descended in Europe and China. In Europe, sales were down 1.2 percent (258,000 motorcycles sold 2010; 261,000 sold 2009). In China, sales were done 1.6 percent (1.2 million motorcycles sold 2010; 1.3 million sold 2009).

But there’s a different trend in Asia and Oceania, where smaller displacement motorcycles are mostly sold. Honda broke records there; sales were up 18.7 percent, with 14.3 million motorcycles sold in 2010 compared to 11.7 million sold in 2009.

Following is a breakdown of global sales/production numbers from Honda.

Honda Motorcycle Sales: Year-to-Year Changes  

2009 2010




% Change
Global Sales 15,047,000 17,952,000* 16.2%
Domestic 181,000 196,000 7.7%
Overseas 14,865,000 17,755,000* 16.3%
North America 210,000 192,000 -8.6%
South America 1,387,000 1,640,000 15.5%
Europe, the Middle & Near East and Africa 261,000 258,000 -1.2%
Asia and Oceania 11,702,000* 14,378,000* 18.7%
China 1,303,000 1,285,000 -1.6%
Global Production 14,847,000 18,111,000* 18.1%
Domestic 189,000 190,000 0.6%
Overseas 14,657,000 17,921,000* 18.3%

· Motorcycles: including ATVs
*New record
· North America: including Mexico
· Domestic production: Completely built unit (CBU) + complete knock-down (CKD)
· Overseas production: CBU at local plants (excluding CKD) 

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2020 BMW R nineT Pure Buyer’s Guide: Specs & Price

It’s back to basics with the 2020 BMW R nineT Pure. That minimalist attitude has allowed BMW to bring the R nineT Pure to the showroom for less than $10k.

Wells Lamont Gloves, You’ve Come a Long Way

A company called Wells Lamont made these leather motorcycle glove back then and they could be had down at the Co-op Store for a few bucks a pair.

2020 FIM International Six Days Enduro (ISDE) Postponed Until 2021

The coronavirus pandemic has caused the cancelation and/or postponements of rounds throughout multiple motorcycle racing series, from MotoGP to Supercross to the Isle of...

Husqvarna 701 Svartpilen and 701 Vitpilen Recall: Possible Fuel Leak

KTM, the owner of Husqvarna, has recalled 1500 of its 701 Svartpilen and 701 Vitpilen motorcycles. KTM says the fuel may leak from the fuel-level...

MotoGP Virtual Race Results, Round 1: Alex Márquez Wins

With the world’s MotoGP riders homebound due to international health concerns, MotoGP held its first-even Virtual Race. Held on the Mugello Circuit, the race...

2020 Arai Isle of Man TT Limited Edition Corsair-X First Look

Although the 2020 Isle of Man TT was canceled, that’s not stopping Arai from continuing a tradition that dates back to 2007. Every year,...