With an estimated 500,000 bikers rolling through the hot sands of Daytona Beach from March 4-14, this year’s 70th anniversary celebration of Daytona Beach Bike Week is sure to be a once-in-a-lifetime experience. In addition to a potentially record-breaking crowd, there will also be a number of trendy parties and an impressive array of bikes, rides and entertainment.Hot Leathers’ impressive selection of merchandise will be showcased at a number of featured locations including Main Street, the International Speedway and the Cabbage Patch. Wherever you find yourself during Daytona Beach Bike Week, a Hot Leathers location is sure to be nearby. Additionally, Hot Leathers will be the official merchandiser for the renowned bike festival.Andy George (Retail Operations Manager for Hot Leathers) says: "We’ve been an integral part of the Daytona community for quite some time now. So we’re thrilled to be the official merchandiser at Daytona Beach Bike Week 2011. We’re also excited kick off our 2011 rally season in the great city of Daytona next year. We have some great new designs and products so we hope to see everyone down there!"Sean Belgrade (Bike Week Festival Task Force Licensing Chairman) says: "We are delighted to have a company the caliber of Hot Leathers joining our team as a licensee for Bike Week in Daytona Beach.""2011 marks the 70th Anniversary of the "World’s Largest Motorcycle Event" and the new designs they have created are certainly worthy of such a milestone."Hot Leathers has been serving the motorcycle community for over 25 years. The company’s growing wholesale and printing facilities have earned it a place as one of America’s top 50 volume screen printers. For a superior product, innovative designs and huge selection check out Hot Leathers’ full line of apparel and accessories. Or visit them online at hotleathers.com.