Sturgis Bike Rally: Harley-Davidson Ride

Sturgis News

Harley-Davidson will share the road with its customers this summer when Motor Company executives and employees enjoy the ride from the Harley-Davidson Museum in Milwaukee to Sturgis, S.D. for the 70th Annual Sturgis Motorcycle Rally.

The Harley-Davidson Motorcycle Ride to Sturgis starts in Milwaukee with Bike Night at the Harley-Davidson Museum on Thursday, August 5 then journeys through the heart of the Midwest and Black Hills stopping at eight Harley-Davidson dealerships and landing in Sturgis on Tuesday, August 10.

Harley-Davidson executives scheduled to ride bikes from Milwaukee to Sturgis include CEO Keith Wandell, President and COO Matt Levatich, SVP and Chief Styling Officer Willie G. Davidson, Vice President of the Harley-Davidson Museum Bill Davidson and SVP and Chief Marketing Officer Mark-Hans Richer.

Harley-Davidson motorcycle riders and customers are welcome to join the ride and relax with the groups at various stops and dealer events.

“We’ve enjoyed riding many miles with our customers over the years,” said Bill Davidson. “Riding from the Harley-Davidson Museum in our hometown of Milwaukee to Sturgis in the heart of the beautiful Black Hills of South Dakota continues a tremendous tradition while giving us the chance to meet new friends along the way.”

The schedule (subject to change) of events for the Harley-Davidson Ride to Sturgis is as follows:

Thursday, August, 5: 5:45 p.m. – Bike Night at the Harley-Davidson Museum in Milwaukee

Friday, August 6: 7:30 a.m. – Riders pancake breakfast and depart from Harley-Davidson Museum
10 a.m. – Capital City Harley-Davidson, Madison, Wis.
2 p.m. – Bala’s Harley-Davidson, Mauston, Wis.
5:45 p.m. – La Crosse Area Harley-Davidson, La Crosse, Wis.

Saturday, August 7: 8:30 a.m. -Rochester Harley-Davidson, Rochester, Minn.
11:15 a.m. – Mankato, Harley-Davidson, Mankato, Minn.
5:30 p.m. – J&L Harley-Davidson, Sioux Falls, S.D.

Sunday, August 8: 3:30 p.m. – Peterson Harley-Davidson, Pierre, S.D.

Monday, August 9: 2:30 p.m. – Black Hills Harley-Davidson, Rapid City, S.D.

Tuesday, August 10: 2 p.m. – Harley-Davidson Motor Company riders arrive in Sturgis with the 10th Annual Dakota Thunder Motorcycle Run followed by a moving veteran’s tribute and B-1 fly-by over Main Street.

In addition to the Ride to Sturgis, Harley-Davidson will be hosting free events at two all-new locations in the heart of Sturgis this year.

Visit 3rd and Lazelle streets from Friday, Aug. 6 through Saturday, Aug. 14 for the Harley-Davidson Road Tour featuring the newly released 2011 Harley-Davidson motorcycles, other Harley-Davidson products and H.O.G. members-only pin stop.

Motorcycle demo rides for the 2011 Harley-Davidson motorcycles will be available in Sturgis near Interstate 90 at Exit 30 beginning Saturday, Aug. 7 through Friday, Aug. 13.


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