News Vespa, Italian Style For The World | Book

Vespa, Italian Style For The World | Book

Vespa Coffee Table Book

Only the most hardened anti-scooter heart won’t be warmed by Vespa, Italian Style For The World, an English-language Italian coffee table book that follows the brand’s journey from the imaginations of the Piaggio family in 1884 to the present. As a history of Vespa, the book follows the scooters as they ride through the zeitgeist of the last 60 years, focusing on the fusion of the cultural, the mechanical, and the commercial.

The photography and print quality is splendid, with the subjects ranging from the unusual-the Six-Day Trial off-road competition Vespa-to the iconic-Audrey Hepburn beautifying the streets of Rome on a 125 in Roman Holiday.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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