“TVS-Norton deal now makes it quite evident that India two-wheeler makers are keen towards opportunities to scale globally and expand horizontally through tech-partnerships, and acquiring manufacturing know-how of ‘classic’ motorcycles,” observes Bakar Sadik Agwan, Senior Automotive Consultant at GlobalData, an international research and consulting company. “The TVS-Norton deal comes after Bajaj partnership with Triumph, a UK marque for premium bikes, in 2017, and Mahindra & Mahindra’s acquisition of BSA, another UK-based classic bikes manufacturer in 2016. Mahindra also acquired the brand license for Czech brand Jawa, which was launched in November 2018 and is now a well-known name in the mid-capacity motorcycle market in India.”“Norton, which presently has limited production volumes, will leverage TVS’ strong global presence and supply chain capabilities to strengthen its market presence and re-align manufacturing operations,” Agwan continues. “Norton had previously formed [a] joint venture with Kinetic Engineering India to manufacture and supply its 650cc Atlas Ranger and Nomad bikes in India and ASEAN (Association of Southeast Asian Nations) market. However, the plan was hit by Norton’s ongoing financial crisis and controversies.”“Though the company has not indicated the plans, TVS may bring Norton to India in a significant way and replicate the success of classic brands such as Royal Enfield and Jawa,” Agwan speculates. “However, India expansion may not be an immediate priority. TVS first needs to bring Norton back on the track, and Norton needs to overcome the negative press that it has attracted over the past several months.”“Apart from getting an entry into the classic segment, TVS is also expected to benefit from Norton’s iconic brand as well as presence in developed markets,” Agwan says. “The acquisition will combine product development capabilities, production capacities, and brings synergies across the supply chain and distribution. Whenever TVS brings Norton to India, it will further enhance the attractiveness of the segment, which has brands like Royal Enfield, Jawa, Bajaj-Triumph, Harley Davidson, and, possibly even, BSA.”In collaboration with noted Norton collector Daniel Schoenewald, Ultimate Motorcycling reviewed the 2016 Norton Commando 961 SE in our March/April 2015 issue.