The Italian apparel manufactuerer Dainese has become the Official Clothing Supplier of the Fédération Internationale de Motocyclisme (FIM), the global sanctioning body of motorcycle racing, the two parties announced Tuesday.
This exciting new relationship takes immediate effect, with an initial term that will see Dainese and the FIM work together on this project through the end of 2018. Dainese, which was founded in 1972, has long been a part of the motorcycle community and has played an active and important role in the world of two-wheel racing right through to the highest level. Working in the same paddock, the FIM and Dainese share the same goals and objectives in terms of the continued pursuit of safety and protection, both on and off the track.
Through its work in MotoGP and other FIM World Championships over a prolonged and extended period, Dainese has rightfully earned a position as an important and integral member of the FIM Safety Commission in MotoGP.
The experience gained through Dainese’s support of many top-level riders, and its precise and innovative approach to the development of safety equipment and clothing, have given rise to its recognized and admired position within the motorcycle family. In addition to continuing its work and efforts in this direction, Dainese will now also provide clothing for all FIM staff over the initial four-year period.
Commenting on this prestigious partnership, FIM CEO Ignacio Verneda said: “I think it is fair to say that Dainese’s work in the sphere of motorcycle racing is highly regarded and therefore makes them one of the most respected brands within our industry. With this very much in mind it is with great pride that the FIM has been able to reach this initial long-term agreement with them. As the FIM and Dainese share the same pursuit in improving safety both in racing and on the road, I am confident that is just the beginning of a strong and close relationship that will greatly benefit both parties.”
Mr. Verneda continued by saying, “Our FIM staff will be proud to wear their new Dainese clothing throughout our 50 FIM World Championships that extend to more than 220 events each year, providing our new partner with unrivaled visibility, both in front of our huge live audiences and the many millions of TV fans that follow our sport.”
Fabio Muner, Dainese and AGV Communication and Marketing Manager added his own remarks. “It is with great passion that Dainese announces a new and strong partnership with the FIM,” he said. “Dainese has always been committed to developing protective systems for riders, since it started more than 43 years ago with Mr. Dainese and the company’s participation in motorcycle racing, more specifically in the FIM World Championship.”
Mr. Muner went on to say, “Dainese provided the first protective products to Toni Mang and immediately afterwards Giacomo Agostini, right up to today’s high safety standards with Valentino Rossi, Pol Espargaro, Andrea Iannone, Nicky Hayden, Stefan Bradl, Jack Miller and many others. Even today, MotoGP and the other FIM World Championships are considered by Dainese as the best testing ground for developing the highest level of protection, which then reach the market and everyday motorcyclists.”
Confirming the importance of the agreement between the two parties, Fabio Muner ended by stating, “Finally, traditional protection systems are important, but also for many years Dainese has been developing electronic security systems such as the Dainese D-Air airbag. D-Air has been on the market, in both racing and street versions, since 2011, confirming that even today, Dainese uses the track and its heroes not just as a communication tool, but also as a proving ground to confirm technological leadership in racing and on the market. We thank the FIM for this agreement, which will allow Dainese and the Federation to pursue a single common goal: to protect riders and make our sport safer.”
For additional information on Dainese products, visit Dainese.com.