Electric Motorcycles Zero Motorcycles: CEO Banman Retires

Zero Motorcycles: CEO Banman Retires

Motorcycle Industry News

Zero Motorcycles, the global leader in the electric motorcycle industry, announced Tuesday that its long-time CEO, Gene Banman, is retiring from the operational management of the company.

Banman joined the company as COO in 2007 as employee number nine. Within 60 days he became CEO and led the effort to find professional investors to get the company off the ground.

He has since raised tens of millions in funding, built a strong executive team and positioned Zero as worldwide leader in the electric motorcycle industry. Banman will stay on the board of directors and day-to-day operations will be directed by COO, Karl Wharton, who joined the company in February.

Gene Banman says: “It’s been a tremendous experience, getting Zero Motorcycles to this point. I feel proud of the enormous progress we have made and of the excellent management team we have put in place that will take the company to the next level. I plan to get some R&R and travel, and then do some part time work with non-profits. I look forward to continuing to work with the company as a board member.”

Afalo Guimaraes (Managing Director of the Invus Group, LLC, and Zero Board member) says: “My colleagues and I knew Gene well before Invus became an investor in Zero Motorcycles. Gene, together with Neal Saiki, were instrumental in convincing us to back the company at the time when it was just a startup with a vision to transform the motorcycle industry.

“Gene’s leadership and the team he brought together have established Zero as the leading manufacturer and brand of electric motorcycles and put it on course to realize the vision of making electric motorcycles a mainstream segment of the industry by both appealing to experienced riders and bringing new customers into the camaraderie of riders.

“We are thankful for everything Gene has done for Zero to date and are glad that our association with Gene continues with his ongoing active participation on the board of the company.”

About Zero Motorcycles:

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture, and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...

2021 BMW R 18 Test: City and Country Life with the Big Boxer

Let's say we hop into Mr. Peabody's WABAC Machine and set the date for October 1936 and Berlin as a location. With us, we...

Harley-Davidson Tremont Shoes Review: Urban Motorcycle Footwear

In the on-going debate over how much protection is enough, the correct answer for each of us comes from within. Some riders would never...