Motorcycle Types Adventure / Dual-Sport Makita Suzuki Goes Pink for A2 SX

Makita Suzuki Goes Pink for A2 SX

Pink Supercross

Rockstar Makita Suzuki team riders Ryan Dungey and Brett Metcalfe donned pink gear during last Saturday’s Supercross race at Angel Stadium in Anaheim Calif. in support for the battle against breast cancer.

Volunteers from Susan G. Komen for the Cure were with Makita in the Supercross pits before the race to hand out literature and increase breast cancer awareness as part of the foundation’s effort to fight the disease.

Everything was trimmed with pink in support of the "Supercross Goes Pink" race event at Angel Stadium. The theme extended into Makita tool displays, top- and bottom-right, with pink demonstration materials.

Katie Barnum, Miss City of Orange 2011, and volunteers from Susan G. Komen for the Cure were with Makita in the SX pits to meet motorcycle race fans and increase breast cancer awareness.

Supercross fans waiting in line to meet team riders Ryan Dungey and Brett Metcalfe, or to try out demonstrations of Makita’s latest power tool solutions, were also greeted by Susan G. Komen for the Cure volunteers providing information and resources on breast cancer, including guidelines for self-exams. 

Rockstar Makita Suzuki’s Ryan Dungey and Brett Metcalfe, who wore pink gear on the track later in the evening, signed autographs for Supercross fans before the race.

Metcalfe raced his Yoshimura-equipped Suzuki RM-Z450 to a ninth-place finish in the AMA / FIM Supercross fifth round while reigning SX and AMA Pro Motocross Champion Ryan Dungey suffered a derailed chain and was forced to retire. 

Regardless of the SX eventual results, the race for the cure was a success. "The Supercross fans have been great. They have been curious and generous, and people are thanking us for being here supporting the cause," said Vernelle Blackwell, a volunteer with the Susan G. Komen for the Cure.

"Makita has been extremely helpful. The first thing you notice from a distance are the pink ribbons, balloons, and banners on the Makita rig. I think it’s awesome that a tool company would take interest in this cause."

For Makita, the "Supercross Goes Pink" event was an opportunity to get involved not only on the race track, but also in the open pits area where thousands of race fans converge several hours before the race.

"Rockstar Makita Suzuki Team Riders Ryan Dungey and Brett Metcalfe are wearing pink, and they are champions for using their status to promote this cause," said Wayne Hart from Makita power tools. "But as a company, we wanted to do something more to support the efforts of Susan G. Komen for the Cure.

We are happy to provide a platform to get in front of race fans and increase awareness, because the survivors and the volunteers who are fighting this disease are the true champions."

Saturday was the second annual Pink-themed AMA Supercross race in support of finding a cure for breast cancer. The Pink Supercross race will help fund the Susan G. Komen 3-Day for the Cure 60-mile walk. For more information on Susan G. Komen for the Cure, go to

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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