BMW Motorcycles: Latin America up 96%

Motorcycle News

The BMW Group is on a growth track in Latin America with a substantial increase in sales of 85% in the first half of 2010. A total of 9,685 BMW and MINI vehicles were sold in 2010 already (prev. yr. 5,235 units). In June alone, the company sold 1,770 BMW and MINI vehicles compared to 1,068 units in June 2009, an increase of 65.7% from the same month in 2009.

"We are experiencing a very dynamic growth in 2010 and Latin America is one of our fastest growing regions. We already saw a very strong performance there in recent years and are aiming for a new sales record with a strong double-digit growth in this region," said Ian Robertson, member of the Board of Management of BMW AG for Sales and Marketing during the previously held Latin American Press Days at the "BMW Welt" in Munich.

In all main markets in the Latin America region the BMW Group achieved peak performance in the first half of 2010: Brazil (4,240 units / +131,4%), Argentina (1,972 units / +75,1%), Colombia (1,020 units / +57,4%), Chile (835 units, +76,5%) and Panama (369 units, +57,7%).

"In order to keep pace with this growth and best serve our customers’ needs we will significantly expand our dealer network in the region from 102 to 140 dealerships by the end of 2011," added Robertson.

In June 2010, BMW Motorrad sold 613 motorcycles in the Latin America region (prev. yr. 313 units, +96%). While the market remains challenging, a total of 2,769 BMW motorcycles were sold to customers in the first half of 2010.

Brazil achieved the highest growth in the region, compared with previous year’s levels, delivering a total of 1,409 motorcycles in the first half of 2010 (746 units, +89%).

Argentina and the importer markets also achieved 56% and 34% growth in the first half of the year, with 809 and 551 units delivered (prev. yr. 519 and 411 units respectively).