Triumph Motorcycles reports record Canadian sales

Triumph Motorcycles had a successful 2009 in Canada by reporting a sales increase of more than 20 percent over the same period in 2008. The achievement makes Triumph the fastest growing motorcycle brand in Canada, with sales up 48 percent over the industry as a whole, as the company marks its 15th anniversary of returning to North America.

"Canadians are discerning buyers who have purchased more than 1,000 Triumph motorcycles this year. This is a milestone for European motorcycle manufacturers in Canada and a testament to the strong consumer confidence in Triumph‟s products and dealers," said Chris Ellis, Triumph Motorcycles‟ General Manager of Canadian Operations.

This past summer Triumph introduced the all-new 1600cc parallel twin Thunderbird, which earned a number of "Best Cruiser‟ accolades from the motorcycle enthusiast news media. The Thunderbird complements Triumph‟s existing cruiser line that includes the 865cc America and Speedmaster models and the 2300cc Rocket III line.

Triumph also manufactures a variety of standard and sport motorcycles that range from the iconic Bonneville to class leading sport bikes that include the Daytona 675, Street Triple and Speed Triple.

While Triumph initially gained global notoriety for its motorcycles in the 1950s and 60s, the company encountered difficulties in the 1970s. In 1983, British entrepreneur John Bloor purchased the marquee and immediately began working on its return to prominence. Triumph re- emerged to the world stage in 1990 with a new line of classic parallel twin and innovative three- cylinder motorcycles that have become the hallmarks of the Triumph model range.

"Triumph has proven itself time and again as a resilient company with tremendous appeal and a strong, loyal customer base," continued Ellis. "We are extremely excited about the future as a lot of new models in the works at Triumph and we continue to develop a great line of rider accessories and clothing that are all available through our expanding dealer network."

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