Motorcycle Types Adventure / Dual-Sport Jägermeister sponsors 2010 AMA Supercross

Jägermeister sponsors 2010 AMA Supercross

Jägermeister, the brand known for consumer level innovative marketing programs and promotions, will once again be recognized as the official and exclusive spirit sponsor world’s premiere stadium off-road motorcycle circuit: the 2010 Monster Energy AMA Supercross, an FIM World Championship. Jägermeister is the first distilled spirit to sponsor AMA Supercross.

Monster Energy Supercross fans will experience "Jager World" through the brand’s various initiatives on the 17-stop racing circuit. In addition to sponsoring the 2010 supercross season, Jägermeister will sponsor the Freestyle Motocross Jump Team to perform at supercross races, which includes top riders from around the world, including – Mike Metzger and "Cowboy" Kenny Bartram.

The state-of-the-art Jägermeister Mobile Stage will be setup in the pit area of the stadiums* and will feature live music and DJs throughout the day. Jägermeister also plans to host riders and VIPs 21 years of age or older in the Jägermeister Dome, complete with the world renowned Jägerettes and various interactive games. At select Monster Energy® Supercross races throughout the 2010 season, Jägermeister will be conducting a text to win sweepstakes. Prizes include a brand new KTM/Jägermeister motorcycle and Jägermeister Tap Machines.

"Monster Energy Supercross has proven to be a great platform for Jägermeister and we look forward to increasing our presence in the 2010 season," stated Bill Henderson, Senior Vice President of Marketing and Advertising. "We are excited to continue building momentum in the supercross arena with the best in the industry, Feld Motor Sports℠ and top FMX riders Metzger and Bartram."

"We are looking forward to another successful season with the Jägermeister supercross partnership," said Todd Jendro, Senior Director of Operations, Feld Motor Sports. "Their global brand awareness and on-site activation will continue to enhance the overall supercross experience."

"I am looking forward to getting back to my roots of supercross again," says Bartram. "Even though I am not racing in the race, I feel like I am a big part of supercross again with the Jägermeister FMX team." Mike Metzger adds, "I’m excited to be at the Supercross and Outdoor Nationals and ride with Cowboy Kenny Bartram and the MOB Syndicate riders Rob Distler & Thomas Alves."

Activation of the Jägermeister supercross sponsorship begins with the season opener at Angel Stadium in Anaheim, California on January 9, 2010 and will take place in 15 markets throughout the country.

*The Jägermeister Mobile Stage will be present in the following cities: Anaheim, Phoenix, San Francisco, San Diego, Dallas, Jacksonville, Houston, St. Louis, Salt Lake City and Las Vegas.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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