Readers of this magazine will remember how Jesse Rooke’s Darla roared off the cover of our September/October 2006 issue. His recent collaboration with Harley retail giant Bruce Rossmeyer has given birth to the H-D Evolution-powered Scrambler. “I wanted to build a really rideable bike like those ’70s-style flattrackers, with a 21-inch front and rear tire,” Rooke enthuses. “It’s a ‘Scrambler’ because, like those ’70s bikes, you can even take it down a fire road.”
True to Jesse’s aesthetic, the Scrambler is a raw, minimalist performance bike with the cool factor of a custom. Produced in a limited edition of 100, the Scrambler wraps Rooke’s frame around the 80 cu in V-twin, juicing it up with Rooke Design’s own front end, a Performance Machine kit and an FMF Racing titanium exhaust.
Launched at Bruce Rossmeyer’s Destination Daytona during Bike Week 2007, four Scramblers were spoken for on the first day alone. The famed Hard Rock Hotel & Casino in Las Vegas has now entered into a full partnership with Jesse, and will sell the Scrambler onsite. “My shop is moving to the Hard Rock,” adds Rooke. “Now customers can fly in, visit the casino, and then take delivery of their new bike.” The payoff looks promising.