Step to the side of the road red and blue teams. Today, Harley-Davidson Motor Company announced a partnership with America’s wellness expert Jillian Michaels to encourage women to gear up and get behind the handlebars of their own motorcycle.
Michaels, a life-long motorcycle enthusiast and licensed rider, is teaming with the Motor Company to spotlight National Garage Party Month, which features a special promotion that will reward one lucky woman and three of her friends with a transformational weekend and an opportunity to meet Michaels.
Harley-Davidson has announced plans for National Garage Party Month, when dealerships across the country will host Garage Party events during March 2010. Harley-Davidson Garage Party events provide a fun, social environment for women to learn about the sport of motorcycling, as well as meet other women who are interested in riding. Dealers host the events year-round, but the Motor Company has declared March as a special focus to bring national awareness to the events, which have encouraged thousands of women to learn to ride in the last few years.
Begun in 2001 as a track day for women, Femmoto is getting streetwise for its 2007 edition, to be held October 5-7 at Las Vegas Motor Speedway. On Saturday and Sunday, women-only street (as well as track) rides will be available, while on Friday, men will also be welcome on the track.