PANDO MOTO, a leading motorcycle apparel brand focused on safety, style, and function, revealed their new line of gear and a new logo today. Celebrating years of success designing motorcycle jeans, jackets, and other riding apparel with the highest safety standards and unique aesthetics, PANDO MOTO is moving forward with a new look – and new brand ideas.Riders’ needs evolve fast, and since all PANDO MOTO motorcycle apparel is Engineered by Riders®, the brand is reacting to what motorcyclists want: more casual gear and looks.
Being passionate motorcyclists themselves, the PANDO team aims to understand the needs of the rider, listen to their voice, evaluate the riders’ feedback, and only then get to work. And this time around, riders want more apparel that’s designed to look and feel great both on and off the bike.“We’ve noticed a trend where motorcyclists are looking for gear that can also be worn casually or combined with other activities. They want protective motorcycle jeans they can also wear for a skateboarding session with friends, shirts that can be worn for both riding and work situations…riders want apparel that doesn’t necessarily scream “motorcycles”, but can function in different scenarios throughout the day. And we’re happy to oblige”, Marius Bieliauskas, founder of PANDO MOTO, explains.Reacting to this new trend, PANDO MOTO reveals a line of apparel that has a minimalist but casual look with new colors and designs to cater to the new generation of riders aiming to feel and look cool whether they’re riding, hanging out with friends, or working. In addition to the new apparel lines, PANDO has created a new logo to reflect the changes and emphasize their roots.“The new logo concept came out of a desire to pull back from the old image, create something new, and bring a certain clean, crisp clarity into our brand. The new logo was born from our intent to show riders who we are and expose our roots”, Marius says.The new PANDO MOTO logo has a completely different visual aesthetic drawing on strong, clear lines and leaning into the Nordic influence that has always been at the core of the brand’s philosophy and minimalist design.True to these core values, the idea of a new logo design was born within the PANDO MOTO team collectively. The new, Scandinavian runes and Baltic symbols-inspired logo was created by designer Justinas Beneckas, but the entire PANDO team contributed to the process by adding their own ideas and feedback.“Once we selected the version of the logo everyone was most excited about, what we loved was how universal it was and how, at the same time, it seamlessly showcased our origins and our mission in one bold stroke. We’re all stoked to start highlighting our brand through a new lens”, Anastasia, head of marketing at PANDO MOTO, explains.The new logo reveal requires a transition period: the existing apparel lines will continue bearing the old PANDO MOTO symbol, while the 2022 collection will feature the new logo along with a new color palette to accentuate the change. The company goals and values, however, will remain the same: creating high-quality protective gear for riders, by riders.“Our mission is simple: keep riders safe while looking rad and feeling comfortable. However, as a brand, we’re growing, improving, and perfecting our craft, and we hope the new logo will help showcase this”, Marius adds.Check out the full catalog look book HERE
Aprilia Tuono 660 Factory + Steve ’Stavros’ Parrish
byMotos and Friends by Ultimate Motorcycle
Hello everyone and welcome once again to Ultimate Motorcycling’s weekly podcast—Motos and Friends. My name is Arthur Coldwells.
Our first segment features the new Aprilia Tuono 660 Factory. Senior Editor Nic de Sena brings us his report on the flagship version of Aprilia’s upright middleweight machine. He gives us insight into whether it’s worth spending the extra money on the Factory version, and also of course, whether this sporting Aprilia is really the motorcycle for you.
The next guest segment of Motos and Friends is brought to you by the faster and most technologically advanced, 2023 Suzuki Hayabusa—one of the most iconic sportbikes ever. Check it out in person at your local Suzuki dealer now, or visit suzukicycles.com to learn more.
In this segment, Associate Editor Teejay Adams chats with (arguably) one of the most interesting Suzuki race riders of all time. the iconic RG500 alongside teammate double World Champion Barry Sheene. The two were almost as famous for their exploits off-track, as for their success on it. Those were the days! Steve also raced the Isle of Man TT for about ten years where he won 13 Silver Replicas, and got a podium finish. His insight into that particular brand of mayhem are fascinating.
But there’s waaay more to Steve Parrish than his motorcycle racing. He is also the most successful Semi-Truck racer ever, and, little known piece of useless trivia—he’s my birthday twin: 24th February. He is a natural entertainer and you can’t miss his recounting of the world’s most entertaining—and arguably terrifying—double-decker bus ride ever. If any of you were actually on that hell-ride then we’d love to hear from you!