PANDO MOTO, a leading motorcycle apparel brand focused on safety, style, and function, revealed their new line of gear and a new logo today. Celebrating years of success designing motorcycle jeans, jackets, and other riding apparel with the highest safety standards and unique aesthetics, PANDO MOTO is moving forward with a new look – and new brand ideas.Riders’ needs evolve fast, and since all PANDO MOTO motorcycle apparel is Engineered by Riders®, the brand is reacting to what motorcyclists want: more casual gear and looks.
Being passionate motorcyclists themselves, the PANDO team aims to understand the needs of the rider, listen to their voice, evaluate the riders’ feedback, and only then get to work. And this time around, riders want more apparel that’s designed to look and feel great both on and off the bike.“We’ve noticed a trend where motorcyclists are looking for gear that can also be worn casually or combined with other activities. They want protective motorcycle jeans they can also wear for a skateboarding session with friends, shirts that can be worn for both riding and work situations…riders want apparel that doesn’t necessarily scream “motorcycles”, but can function in different scenarios throughout the day. And we’re happy to oblige”, Marius Bieliauskas, founder of PANDO MOTO, explains.Reacting to this new trend, PANDO MOTO reveals a line of apparel that has a minimalist but casual look with new colors and designs to cater to the new generation of riders aiming to feel and look cool whether they’re riding, hanging out with friends, or working. In addition to the new apparel lines, PANDO has created a new logo to reflect the changes and emphasize their roots.“The new logo concept came out of a desire to pull back from the old image, create something new, and bring a certain clean, crisp clarity into our brand. The new logo was born from our intent to show riders who we are and expose our roots”, Marius says.The new PANDO MOTO logo has a completely different visual aesthetic drawing on strong, clear lines and leaning into the Nordic influence that has always been at the core of the brand’s philosophy and minimalist design.True to these core values, the idea of a new logo design was born within the PANDO MOTO team collectively. The new, Scandinavian runes and Baltic symbols-inspired logo was created by designer Justinas Beneckas, but the entire PANDO team contributed to the process by adding their own ideas and feedback.“Once we selected the version of the logo everyone was most excited about, what we loved was how universal it was and how, at the same time, it seamlessly showcased our origins and our mission in one bold stroke. We’re all stoked to start highlighting our brand through a new lens”, Anastasia, head of marketing at PANDO MOTO, explains.The new logo reveal requires a transition period: the existing apparel lines will continue bearing the old PANDO MOTO symbol, while the 2022 collection will feature the new logo along with a new color palette to accentuate the change. The company goals and values, however, will remain the same: creating high-quality protective gear for riders, by riders.“Our mission is simple: keep riders safe while looking rad and feeling comfortable. However, as a brand, we’re growing, improving, and perfecting our craft, and we hope the new logo will help showcase this”, Marius adds.Check out the full catalog look book HERE
KTM RC 390 and Gordon McCall of Quail Motorcycle Gathering
byMotos and Friends by Ultimate Motorcycle
Hello and welcome once again to Ultimate Motorcycling’s weekly Podcast—Motos and Friends.
This week’s Podcast is brought to you by Yamaha motorcycles. Discover how the YZF-R7 provides the perfect balance of rider comfort and true supersport performance by checking it out at YamahaMotorsports.com, or see it for yourself at your local dealer.
This week features Senior Editor Nic de Sena’s impressions of the new KTM RC 390. The entry-level KTM has always been an impressive motorcycle that has sold extremely well, however the factory has now taken the bike to another level, with top-spec features that are typically found on flagship machines. Clearly KTM has realized that even smaller engined machines should have high spec suspension, brakes and electronics packages. Nic tells us how well the new RC 390 is equipped, and what he thought of riding the smaller displacement rocket.
In the second segment I chat with automotive and motorcycle industry icon, Gordon McCall. Gordon is the Director of Motorsports at the Quail Lodge & Golf Club in Carmel Valley, California.
This weekend of Saturday May 14th sees the annual Quail Motorcycle Gathering re-start after its Covid-forced hiatus, and having attended every one of the previous Motorcycle Gatherings, personally I’m very happy that the event is back on the schedule. Gordon chats about the event and a little of what’s happening this year. It’s a great event and if you feel like a trip to the gorgeous Quail Lodge in Carmel Valley, you’ll get to meet Gordon, Roland Sands, and of course a large number of stunning motorcycles too.
From all of us at Ultimate Motorcycling, we hope you enjoy this episode!