Community Commentary Henry Cole’s The Motorbike Show to USA via Ultimate Motorcycling!

Henry Cole’s The Motorbike Show to USA via Ultimate Motorcycling!

The Motorbike Show Now Aired Stateside

Henry Cole of The Motorbike Show
Henry Cole on a Gladstone No. 1

There are certain personalities within the motorcycle industry that simply can’t go unnoticed. The UK’s Henry Cole is one of them.

For over three decades, Cole’s passion for motorcycles has brought some unique stories into British households. These stories covered a wide spectrum of interests, from telling the story behind vintage motorbikes such as a Brough Superior, discovering some barn finds, riding the world’s best roads, or restoring all kinds of interesting bikes.

And now, that personality is coming to the States. This is thanks to a partnership with Cole that makes Ultimate Motorcycling the exclusive online distributor for The Motorbike Show here in the USA. Starting today, it will be available here in America at the Ultimate Motorcycling Henry Cole Channel (episode is also attached below).

Henry Cole profile British Motorcycles Gladstone“As soon as I met Henry I felt a connection,” says Arthur Coldwells, President of Ultimate Motorcycling. “My British heritage and our similar sense of humor of course helped, but ultimately it was our common love of motorcycles that allowed us to develop the idea of distributing Henry’s show in the US, and I’m thrilled that he has entrusted us with the task. The show is fascinating, funny, and peculiarly British; it sucked me in completely and I hope it does the same for you.”

Cole’s passion for everything motorcycles is endless. Racing? Sure! Cole has competed numerous times at the Bonneville Salt Flats aboard both Brough Superior and Gladstone machinery, and holds a land speed record for pre-1955 750cc motorcycles.

Starting a British motorcycle marque? Why not! Gladstone Motorcycles is near and dear to Cole’s heart; it’s a company he founded in 2014, and, in typical Cole style, it is unique in both design and marketing voice. Voice we say? Check out the tagline: “Handmade British Motorcycles for Discerning Hooligans.”

Of course there’s a story behind that. Though Cole’s great-great-uncle William Gladstone was the famous 19th Century Prime Minister, it was his uncle Dick “Red Beard” Gladstone where the name and “hooligan” voice derived from.

Red Beard was known as an eclectic rider and tinkerer of some of the best in vintage motorcycles, including Triumphs, BSAs and Brough Superiors. Red Beard’s garage became somewhat mythical to Cole, planting the foundation for what would become a lifelong career based around motorcycles.

And now, Ultimate Motorcycling brings that personality to the states. Enjoy this first episode uploaded below, which features Henry starting the restoration of his Suzuki GSX-R Streetfighter; a visit to the Royal Signals and their White Helmets display team; a go at riding motorcycle gymkhana; and finally a visit to the Bonhams auction in Staffordshire to see if there’s anything that Henry can afford. The follow up episode will be available in two weeks time.

Besides an advocate of bringing the passion of motorcycles to a wider audience, Cole also helps those battling addiction. Cole is very public about his addiction to heroin between the ages of 19 and 24, and despite being 27-years sober, he uses that negative and his subsequent positive experience to help others find their way towards sobriety.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2019 Motegi MotoGP Results: Champ Marquez Claims Win #10

Two weeks after clinching the 2019 MotoGP Championship in Thailand, Repsol Honda's Marc Marquez was once again unstoppable at 2019 Motegi MotoGP.

2020 Suzuki GSX250R and GSX250R ABS Buyer’s Guide: Specs & Price

The smallest sport motorcycle in the 2020 Suzuki lineup, the GSX250R offers big-bike features such as a full fairing, fuel injection, electric cooling, and optional ABS.

BMW K 1600 GT, GLT & B Motorcycle Recall: Transmission Issues

BMW K 1600 GTL & K 1600 B Recall BMW of North America is recalling 4,672 of its 2017-2020 K 1600 GT sport-touring motorcycles, and...

2019 Monster Energy Cup Supercross Results: Las Vegas

2019 Monster Energy Cup Supercross Results: Cianciarulo Wins In 450 Debut With three riders—Adam Cianciarulo, Malcolm Stewart, and Eli Tomac—tied for the lead going into the...

Kawasaki Ninja400R.com SuperBike Club Racer: Spec Bike Test

Race-Ready 300-pound Ninja 400 From Norton Motorsports Back in late 2017, I found myself twisting the throttle of the then all-new Kawasaki Ninja 400 around...

2019 Monster Energy Cup Guide: Supercross In Las Vegas

2019 Monster Energy Cup Guide: How To Watch, Plus Rider Quotes and News Supercross returns to Las Vegas for the 2019 Monster Energy Cup, giving fans...