Motorcycle Types Cruiser Ducati North America: 2011 Sales Up 43%

Ducati North America: 2011 Sales Up 43%

Motorcycle Industry News

Amid a dire economy, Ducati North America showed much progress in 2011 sales figures.

Ducati North America reports that 2011 motorcycle sales were up 43 percent over 2010, and it had a record-market share in all of its territories – USA, Canada and Mexico. The Italian-based motorcycle company also reported its apparel and accessory line grew an additional 50 percent over 2010.

Ducati attributes the award-winning Diavel and Multistrada for much of this progress; both machines received awards throughout the motorcycle industry, including “Best Cruiser of 2011” by several magazines.

Cristiano Silei (Chief Executive Officer, Ducati North America) says: “Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability.

“This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”

In 2012, Ducati says it will refocus its efforts in the sportbike category with the first customer deliveries of the brand’s newest flagship Superbike, the Ducati 1199 Panigale and the 848EVO Corse Special Edition.

New additions to the Ducati line-up also include the Diavel AMG, the recently announced Diavel Cromo, as well as the highly anticipated Streetfighter 848.

Ducati North America also announced the launch of a new retail identity initiative aimed at enhancing the Ducati customer experience.

Dominique Cheraki (General Manager, Ducati North America) says: “The introduction of the retail identity program demonstrates Ducati’s commitment to its core brand values, while building a complete and seamless shopping experience for customers.

“We are dedicated to a continual investment in the functional and emotional quality of our products, as well as the premium retail experience.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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