Motorcycle Racing News 2012 Yamaha YZF-R15 | India Supersport

2012 Yamaha YZF-R15 | India Supersport

2012 Yamaha YZF-R15

The second largest motorcycle market in the world, India, will receive an upgraded YZF-R15 for 2012, the country’s flagship Supersport Yamaha.

The original YZF-R15 was launched in 2008, providing a supersport platform to a country where the mainstream motorcycles are primarily seen as a vehicle for commuting. The YZF-R15 arrived with a 150cc liquid-cooled, 4-stroke motor, providing riders with additional power, along with sporty styling and comfort.

For 2012, though, Yamaha revamped the YZF-R15, taking more technical features from the YZF-R1 and R6 sportbikes. The fuel-injected 2012 model provides a further evolution of the existing model’s basic performance while redesigning the body styling and boosting performance in sporty riding.

Yamaha says: "In addition to changes in the ECU (Engine Control Unit) control settings that have improved acceleration and high-speed range performance, a longer aluminum swing arm and rear radial tire have been adopted. These changes, in combination with the new middle cowl design with improved aerodynamics in the high-speed range and lighter construction, boost performance while also serving as elements in the new, sporty styling.

2012 Yamaha YZF-R15 Highlights:

  • ECU control spec changes help achieve faster acceleration and high-speed performance
  • A long aluminum swing arm and radial tire for the rear to contribute to better cornering performance
  • Wider front and rear tires for better handling and stability: (Front: 80/90-17 – 90/80-17; Rear: 100/80-17 – 130/70-R17)
  • Separate seat sections for an improved feeling of fit in sporty riding
  • New-design middle cowl with improved aerodynamics in the high-speed range and tail cowl with LED taillights built in
  • Cast wheels with a five-spoke look for a feeling of lightness
  • Mud guard and sari guard attached to the swing arm

2012 Yamaha YZF-R15: India Stats

  • Model name: Yamaha YZF-R15
  • Release date: Late September, 2011
  • Manufacturer’s suggested retail price: 107,000 Indian rupee
  • Coloring: Deep Purplish Blue Metallic Y; Black Metallic X; Vivid Red Cocktail 1
  • Sales target: 33,000 units (first year from time of release in India)

India Motorcycle Market Background and Yamaha YZF-R15 Outline (courtesy of Yamaha)

India is the world’s second largest motorcycle market with a current annual demand of more than 12 million units. Strong economic growth based on healthy domestic demand and a growing urban middle income demographic are expected to support continued motorcycle market growth in the future. About 80% of demand in the Indian market is for motorcycle type models of the 100cc to 200cc class, while the remaining 20% is primarily for scooters of the 125cc class and under. The leading customers in the motorcycle model category are young people in their twenties with a strong preference for European trends, and a growing number are interested in luxury products or longing to "step-up" to products of the next higher grade of quality. This has created a strong trade-in demand and a growing interest in sport bikes.

In this market the YZF-R15 was launched by Yamaha in 2008 as the first full-fledged supersport model in the 150cc class has won a broad-based following as a sport bike that enables riders to "enjoy riding" in environments ranging from city streets to winding roads and even on the race circuit. This popularity has helped establish a new 150cc supersport motorcycle category.

Two years after the release of the original Yamaha YZF-R15, a growing call has been heard from the market for a new YZF-R15 model with an even more sophisticated, sporty styling in the image of the YZF-R series. The 2012 Yamaha model change responds to this call with a combination of even sportier performance and a new body design that boost product appeal. It has been planned and developed with the clear aim of becoming an even stronger leader in the supersport model category.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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