News BMW Motorcycles: Latin Q1 Sales Up 35%

BMW Motorcycles: Latin Q1 Sales Up 35%

2011 BMW Motorrad Sales Report

BMW Motorrad continues to grow in the Latin American and Caribbean regions, posting a 35.1 percent increase in sales for the first quarter of 2011. This is a new record in sales for motorcycles in the region, BMW selling 1,525 units compared to 1,129 units in the same quarter of 2010.

Brazil was the largest market for BMW motorcycles, with 767 units delivered to customers, showing the strongest achievement in 3 months of +53.7% (prev. yr. 499).

BMW says: “This performance (in Brazil) goes in line with the recent ‘Golden Motorcycle’ recognition in Brazil that included the following awards: Maxitrail with the F 800 GS, Naked with the K 1300 R, Sports with the S 1000 RR, the ‘Best Image in terms of quality’ and ‘Most Pleased Customer’.

As for the importer markets of the region, the strongest that contributed to the Bavarian company’s success were Chile (126 motorcycles / +70%) and Colombia (100 motorcycles/ +32%).

These 2011 Q1 sales figures follow a record-breaking year of sales in 2010. With 6,552 motorcycles sold in the Latin American and the Caribbean Region, BMW Motorrad reached record sales in 2010, and grew +86% from the previous year of 3,031 bikes during a very challenging economic environment.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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