News Yamaha Enters Electric Motorcycle Market

Yamaha Enters Electric Motorcycle Market

Zero-Emissions Motorcycle

Starting with the launch of the EC-03 electric scooter in Japan, the Yamaha Motor Company is entering the market for electric motorcycles, with an eye toward advancing globally.

Yamaha plans to introduce electric motorcycles in the markets of Taiwan and Europe in 2011. Demand for electric motorcycles in Japan, Taiwan and Europe is forecast to reach 300,000 to 500,000 units in the mid-2010s.

China is the largest market for electric bicycles, with estimated annual demand exceeding 20 million units. A still more enormous market for electric motorcycles is expected to develop in China.

Yamaha is launching into this expanding global market with a view to gaining the highest share worldwide with the newly released EC-03 will spearhead the development of the Yamaha electric motorcycle lineup going forward.

Yamaha will expand its electric motorcycle lineup to include models for business use. By the mid-2010s, Yamaha will have introduced three or four different types of zero-emission motorcycles.

Yamaha will expand its electric motorcycle lineup to include models for business use. By the mid-2010s, the Company will have introduced three or four different types of bikes.

Heading toward 2020, the Yamaha will further expand the lineup by developing models offering high output, advanced function and affordable price. This development effort will focus on bolstering core technologies for batteries, motors and control systems.

After introducing the Yamaha Passol electric commuter scooter in 2002 in Japan, they promoted it by donating the products to local municipalities and confirming that the infrastructure for recharging Passols was being put in place.

Yamaha has also worked to increase public recognition of the Passol. From 2010, the Company is stepping up its promotions, implementing new sales techniques and providing a number of test-ride opportunities.

Meanwhile, it is maintaining close cooperative relationships with local municipalities – crucial to developing the recharging infrastructure and new urban environment needed for the EV to take hold and penetrate the market.

Toward that end, Yamaha has joined the Council for the Hamamatsu Pilot Program for Next-generation Environmentally Friendly Vehicles. Beginning in September, will launch EC-03 verification testing in Hamamatsu City (Shizuoka Prefecture).

The EC-03 puts Yamaha on the road toward the low-carbon society of the future, but it is only a first step. Yamaha Motor envisions greater strides ahead in its pursuit of the electric motorcycle.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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