Motorcycle Types Cruiser Harley furthers plan to divest MV Agusta

Harley furthers plan to divest MV Agusta

Harley-Davidson, Inc. (NYSE: HOG) has selected the investment banking firm, BNP Paribas in Milan, to assist Harley-Davidson in the sale of MV Agusta. Harley-Davidson is currently identifying potential buyers for the Italian-based motorcycle company.

"MV Agusta is a highly desirable company for the right buyer," said Harley-Davidson Senior Vice President and Chief Financial Officer John Olin. "MV Agusta has a proud heritage and strong brand, high-quality exciting and beautiful products, and passionate enthusiasm on the part of its customers, employees and dealers, and we are confident in our expectation that we will identify an appropriate buyer."

Harley-Davidson announced its plans to divest MV Agusta in October, as part of its go-forward business strategy to focus its effort and investment on leveraging the unique strengths of the Harley-Davidson brand to reach new customers, strengthen relationships with existing customers, and grow the Harley-Davidson brand worldwide.

While Harley-Davidson intends to sell MV Agusta, MV Agusta has continued to move forward on the road to revitalization. Under Harley-Davidson’s ownership, MV Agusta has restored production operations and continues to invest substantially in product development, as evidenced by the recent unveiling of the all new Brutale and F4 models, which generated a highly enthusiastic response among customers and key trade media at the Milan show. MV Agusta is also returning to a position of prominence in the premium performance sport motorcycle category.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), Buell Motorcycle Company (Buell), and MV Agusta.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

Harley-Davidson Tremont Shoes Review: Urban Motorcycle Footwear

In the on-going debate over how much protection is enough, the correct answer for each of us comes from within. Some riders would never...

2021 Langen Two Stroke First Look: Street-Legal V-Twin!

If you thought we’d never see another street-legal two-stroke sportbike, you’re not alone. There hasn’t been a full-size two-stroke motorcycle for the street in...

2021 Indian Springfield Lineup First Look (5 Fast Facts)

There are two motorcycles in the 2021 Indian Springfield lineup, with the standard Springfield focused on longer-distance touring, and the Springfield Dark Horse pulling...

2021 BMW R 18 Review (19 Fast Facts on the First Edition)

Over a year after its concept debut, the 2021 BMW R 18 has made its way to production. Much has been written about its...

2021 Honda CRF450R Review (12 First Ride Fast Facts from Glen Helen)

The 2021 Honda CRF450R is all-new for 2021. The entirely new chassis, bodywork, exhaust, and hydraulic clutch highlight the changes to the CRF450R. Add to...

Arai Spoiler EX2 for the Corsair-X Helmet First Look

The Arai Corsair-X is the Japanese company’s flagship helmet and intended for riders of the highest performance motorcycle. MotoGP racers Maverick Viñales of Monster...