BMW Motorrad USA has announced the opening of eight new dealerships within the past five months to better serve BMW motorcycle customers in new and underserved markets.
"In 2010 and beyond we will continue to identify growth opportunities for the BMW brand in markets that do not currently have a BMW motorcycle dealership by partnering with new or existing motorcycle dealers in those areas," commented Todd Andersen, BMW Motorrad USA Marketing Manager.
According to just-released Motorcycle Industry Council (MIC) reports, BMW Motorrad USA outperformed all of its competitors in 2009. Despite a U.S. motorcycle market that declined 41 percent and lost nearly 360,000 units, BMW motorcycle sales only declined 22 percent, which was the smallest decline among all motorcycle brands. This follows on the heels of 2008 when BMW Motorrad USA was one of only two motorcycle manufacturers to post positive growth.
Here is what BMW had to say…
BMW Motorrad USA has announced that the long-awaited S 1000 RR sport bike – expected to arrive in U.S. dealerships in December — will have a manufacturer’s suggested retail price of $13,800. A Pre-Sale Program is currently under way through December 31, 2009 to ensure that interested customers can secure themselves a place in line when the bike arrives in US dealerships in early 2010.