Step to the side of the road red and blue teams. Today, Harley-Davidson Motor Company announced a partnership with America’s wellness expert Jillian Michaels to encourage women to gear up and get behind the handlebars of their own motorcycle.
Michaels, a life-long motorcycle enthusiast and licensed rider, is teaming with the Motor Company to spotlight National Garage Party Month, which features a special promotion that will reward one lucky woman and three of her friends with a transformational weekend and an opportunity to meet Michaels.
The first weekend in May saw women riders around the world banding together to share the open road, as well as flocking to new rider training courses around the country to help establish a world record–all to kick start Women Riders Month.
Harley-Davidson’s Women Riders Month kicked-off with two special events in New York City and Milwaukee respectively in honor of International Female Ride Day on May 1, which was founded by Vicki Gray of Motoress.com to celebrate the millions of women who have already grabbed life by the handlebars.