Rebirth: Benelli Motorcycles
How brilliantly audacious for legendary Italian manufacturer Benelli, resuscitated from the brink of dissolution just a few years ago, to blast back onto the scene with an all-new machine bearing the sinfully appropriate TNT nomenclature. It is a bold statement born from a company that, since its inception in 1911, has endured a tale of exalted success and melancholic near ruin.
In 1911, the widow “Mama” Theresa Benelli gambled the family assets on the Benelli Garage, a modest Pesaro workshop that she hoped would marshal the talents of her six sons repairing automobiles, motorcycles and quaintly enough, firearms. Through the 1920s, the Bros. Benelli were famous for building and racing motorcycles. By the 30s, Benelli had ascended to the Italian Pentarchia (the big five of the bike industry) along with Garelli, Moto Guzzi, Gilera and Bianchi.