Yamaha ATV Assembly to America


Yamaha USA

Part of a long-term strategy to transfer the majority of Yamaha’s ATV manufacturing to the United States by 2013, the Japanese motorcycle marquee reported Wednesday that the first production run of ATVs will occur this month in the company’s “state of the art” factory in Newnan, Ga.

The transfer is expected to bring 200 or more jobs to amaha’s US Factory and also additional jobs at 125 North American parts supplier companies.

The specific models of the US-manufactured ATVs will be announced on June 8, as part of Yamaha’s worldwide unveiling of select 2012 model year products.

Yamaha reports it has invested more than $250 million into the Newnan, Ga., factory over the past 10 years creating a state-of-the-art facility and ensuring top quality products are built in a safe and environmentally responsible manner.

Henio Arcangeli Jr. (Yamaha Motorsports President) says: “This production transfer shows Yamaha’s commitment to this facility and the U.S. motorsports market – the world’s largest ATV market.

“Manufacturing ATVs in Georgia will allow Yamaha to respond more quickly to its customers’ demands while streamlining its supply chain and distribution processes. It is a strategic move that will benefit the company, employees, dealer partners and customers as well as the local Newnan community and more than 100 U.S. parts supplier businesses.”

On Wednesday, Yamaha held a press conference at the Newnan factory, announcing the news. Once everything was broke, Yamaha unveiled a new “Assembled in U.S.A.” logo to “illustrate its pride in U.S. manufacturing.”

This production transfer ensures that Yamaha maintains its loyal workforce in Newnan and will result in the hiring of more U.S. workers in the coming years. There are 90 positions at YMMC that are directly related to this year’s new production. The company currently estimates adding up to 200 additional jobs over the next three to five years based on other planned ATV model transfers to YMMC and market forecasts; however, the transfer has the potential to add as many as 800 to 1,000 jobs depending on market conditions. The factory currently employs more than 1,100 people in Newnan.