The licensing agreement outlines the creation of many products including staple souvenir items currently produced as well as many new item categories to be brought to the market over the next few years. Both entities are hopeful that the synergy of the Sturgis brand combined with Hot Leathers’ one-of-a-kind design and art is able to grow the Sturgis name worldwide and bring it to a new level.Jerry Berkowitz (Hot Leathers President) says: "We feel honored that the Sturgis Motorcycle Rally has picked us to partner with them in developing greater opportunities for the future. Because of our year-round roots in the community this partnership with the Sturgis Brand is a natural for us. We hope to honor the 70 year tradition of the Sturgis Motorcycle Rally by developing new designs and products that can reach many more people than the ones that attend the rally every year."Hot Leathers in conjunction with SMRI is looking to benefit the City of Sturgis by developing quality products to be marketed to the worldwide biker community. A portion of the proceeds of all of Hot Leathers’ licensed products will be paid to SMRI who in turn will become the conduit for giving back to the greater Sturgis Community.Jerry Berkowitz says: "By making consumers aware of the Sturgis Motorcycle Rally, the City of Sturgis, and the Black Hills as the major vacation destinations that they are, we will in turn be assisting the City of Sturgis and that’s our main goal."
Sturgis: Hot Leathers Official Licensee
The licensing agreement outlines the creation of many products including staple souvenir items currently produced as well as many new item categories to be brought to the market over the next few years. Both entities are hopeful that the synergy of the Sturgis brand combined with Hot Leathers’ one-of-a-kind design and art is able to grow the Sturgis name worldwide and bring it to a new level.Jerry Berkowitz (Hot Leathers President) says: "We feel honored that the Sturgis Motorcycle Rally has picked us to partner with them in developing greater opportunities for the future. Because of our year-round roots in the community this partnership with the Sturgis Brand is a natural for us. We hope to honor the 70 year tradition of the Sturgis Motorcycle Rally by developing new designs and products that can reach many more people than the ones that attend the rally every year."Hot Leathers in conjunction with SMRI is looking to benefit the City of Sturgis by developing quality products to be marketed to the worldwide biker community. A portion of the proceeds of all of Hot Leathers’ licensed products will be paid to SMRI who in turn will become the conduit for giving back to the greater Sturgis Community.Jerry Berkowitz says: "By making consumers aware of the Sturgis Motorcycle Rally, the City of Sturgis, and the Black Hills as the major vacation destinations that they are, we will in turn be assisting the City of Sturgis and that’s our main goal."