Tag: CEO Ride

This episode is brought to you by the 34th Annual Biketoberfest October 15 to 18

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The 2026 Harley-Davidson Deadwood is the newest cruiser in the Softail lineup, and it arrives with a familiar recipe. The Motor Company took the Heritage Classic, lowered the rear end, chopped the windshield, fitted a solo seat, and painted nearly everything Denim Black. The name comes from the Black Hills town with an outlaw history of its own and a strong connection to the Sturgis Motorcycle Rally. Don Williams goes riding and discovers what the 2026 Harley-Davidson Deadwood is all about.

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Speaking of rallies, here’s one you absolutely cannot miss—yes, we’re rapidly approaching the 34th Annual Biketoberfest Rally in Daytona Beach, sunny Florida.Biketoberfest this year runs October 15th through the 18th.  We take a few minutes to chat with Lori Campbell-Baker and Brian Bentley from the Daytona Beach Area Convention & Visitors Bureau. Biketoberfest is all about the beautiful Florida weather, live music, the industry’s top vendors, bike shows, and motorcycle racing at Daytona International Speedway. And don’t forget, there are miles of spectacular rides along the famous A1A, the historic Main Street and the Ormond Beach Scenic Loop. There really is something for everyone here, and almost every event and attraction is free to attend. So, if you want a fun few days out in the Florida sunshine, Biketoberfest really is the place to be. Make sure you download the Biketoberfest mobile App from Apple or Google Play or visit www.biketoberfest.orgfor more details.

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Keith Code founded the California Superbike School in 1980, and it has subsequently grown to be the largest motorcycle track training school in the world. Teejay Adams is an experienced rider, but has still found that she has hangups and limitations to her riding. So, she called Keith’s son Dylan, who now runs the Superbike School with his wife Lara. Teejay went to the 2-day school at the Ridge racetrack in Washington state recently, and absolutely loved it. She tells us exactly what she found out and how it has helped her riding.   

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