Tag: Ruthless Racing Inc

You have to appreciate Aprilia’s moxie. Instead of designing its upright, semi-naked sportbikes to a price, the Noale team dives headfirst into crafting high-performance machines—and then sets the price to match. At $11,499, the 2026 Aprilia Tuono 660 Factory is an expensive bike for its class—almost 50 percent more than the Kawasaki Z650. That requires buyers to want something based on quality and capability, rather than prioritizing price. Editor Don Williams headed to the canyons on the new Aprilia, and in the first segment this episode, he gives us the lowdown on what he found.

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In the second segment this episode, Teejay Adams chats with Sara Lobkovich, a leadership coach and consultant who has authored a book on her deep expertise in Objectives and Key Results (OKRs), and organizational performance. Okay, so that’s cool, but what you probably don’t know about Sara is that she is also a Principal (with her husband Chris) and Assistant Crew Chief of the CW Moto Team who race in the Moto America series. Her many roles include strategic communication, social media support, and she helps ensure the team is operating at peak performance. Sara is a 20+ year rider and riding coach herself, and created The Moto Curious, a podcast to help make motorcycling more inclusive and accessible. She is a fascinating and welcoming lady, so from all of us here at Ultimate Motorcycling, we hope you enjoy this episode.

Sara’s book: https://findrc.co/yaas_cw

Sara’s work: https://saralobkovich.com 

CW Moto Instagram: https://instagram.com/cw_moto

CW Moto BTS: https://bts.cwmoto.com

@saralobkovich on social media

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