Tag: Norton’s Headquarters

This episode is brought to you by Leod Escapes.

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Have you ever wanted to ride a real MotoGP track? Well, here’s your chance! Leod Escapes does all sorts of incredible touring experiences with the very best that Europe has to offer. Fabulous accommodation, incredible food, and motorcycles what more can you ask for! So for the trip of a lifetime, visit LeodEscapes.com and check out your dream vacation.

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The 2026 Aprilia Tuono V4 Factory 1100 remains one of the purest expressions of excess in motorcycling, standing proudly as an example of two-wheeled wish fulfillment done right. There are no gimmicks, pangs of guilt, or disappointment in the Tuono V4 Factory; it is simply a damn good bike. Nic de Sena tells us all about why you need this exceptional motorcycle in your garage.

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This year, ARCH Motorcycle shocked the MotoAmerica Mission Super Hooligan series by capturing their first historic race win. To explore the massive behind-the-scenes effort that fueled this success, we sit down with Executive Producers John Stevens and Chance Wright, of the new six-part docuseries, Hooligans: The ARCH Racing Project with Keanu Reeves & Gard Hollinger. In this segment, they give us an inside look at the show, which follows ARCH as they transition from building custom bikes to entering the high-stakes world of professional racing. Joining us alongside is Brad Knight from technical partner BDO. BDO USA serves as the official race tech and consulting advisor for ARCH Racing. Their technology partnership centers around a bespoke, AI-powered race intelligence platform designed to drastically optimize the team’s track performance. The AI side of this project focuses on taking raw race and telemetry data and transforming it into immediate, actionable insights for the crew. It’s a fascinating insight into the new technology that helps make them faster on track.

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Our guest this episode is Paul Puma, President of the United States Motorcycle Coaching Association (USMCA) and a Relationship Manager for Wells Fargo Motorsports Division. He leads the organization in connecting riders with certified coaches to promote nationwide safety, skill development, and sport growth.

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