MotoAmerica, the 11-year-old dominant U.S.-based motorcycle road racing series, will enjoy exclusive worldwide media distribution thanks to a new agreement with V10 Entertainment. Under the agreement, V10 Entertainment becomes the first exclusive outside distributor of live coverage of more than 106 events spanning eight premier classes, including Superbike, Supersport, Stock 1000, King Of The Baggers, Twins Cup, Royal Enfield Build.Train.Race., the Super Hooligan National Championship, and the new Talent Cup.
The 2025 MotoAmerica season features 12 weekends of racing, held in 10 states at various locales, including Circuit of the Americas, Daytona International Speedway, WeatherTech Raceway Laguna Seca, Barber Motorsports Park, Michelin Raceway Road Atlanta, Road America, Ridge Motorsports Park, and Virginia International Raceway, among others.
The agreement gives V10 Entertainment rights to the full content of MotoAmerica’s media library and its original eight series, including Pressure to Rise and Generation Speed: MotoAmerica’s Road to MotoGP.
V10 Entertainment also recently revealed production of its docuseries starring Keanu Reeves and Gard Hollinger, covering Arch Racing’s competition in the 2025 MotoAmerica Super Hooligan National Championship series. Season one is slated to premiere in early 2026, and will feature behind-the-scenes content and vivid narrative.
“MotoAmerica’s been on an incredible run over the past few years, and with Gard and Keanu’s team surging in the Super Hooligan National Championship, we saw a clear opportunity to help amplify the sport’s momentum,” said V10 Entertainment Head of Global Distribution Samantha Cooper. “We’re witnessing a resurgence in motorcycle road racing with MotoAmerica’s popularity, one that echoes its 1980s heyday, when American motorcycle racing first took center stage.”
“Partnering with V10 Entertainment is a significant milestone for MotoAmerica as we grow our sport, increasing the visibility of American motorcycle road racing,” said MotoAmerica Chief Operating Officer Chuck Aksland. “The momentum is real, fan attendance is up, digital viewership keeps growing, and projects like the Arch docuseries are giving people an inside look at what makes this sport so unique. Expanding our partnership with V10 will help us reach an even wider audience around the world.”
MotoAmerica Live+, MotoAmerica’s streaming platform, owns and distributes content on its seasonal race activity, along with extensive archives, including past races, behind-the-scenes features, and exclusive rider access.
The V10 press release went on to say, “MotoAmerica is closing out its most successful season to date, with a surge in linear TV viewership, as well as over 2.5 million digital video views and passionate social following of over 4 million fans. Its live event races bring in over 400,000 enthusiasts across 12 events, including a record-setting crowd at Road America. At the intersection of lifestyle, sports, and media, MotoAmerica has an affluent, loyal, and rapidly growing fanbase.”
“MotoAmerica is purpose-built for today’s sports viewer – fast-paced, emotionally charged, and powered by fierce fandom,” said V10 Entertainment President Carter Skeath. “Every race delivers a high-impact moment, engineered for live consumption and digital virality. It’s commercially explosive and culturally magnetic.”
V10 Entertainment is a media company backed by Clarion Capital Partners that owns and distributes several series, including ABC’s top-rated primetime anchor, America’s Funniest Videos (with 800 episodes and currently in its 36th season), as well as Follow Me, the hit influencer competition series. V10’s slate also includes Blue Collar Auction (Peacock), Totally Funny Kids & Totally Funny Animals (CW), and World’s Funniest Videos (Fox).
