Super Bowl Commercial
BMW, the automobile side of the house, (Sorry motorcycle fans, no sign of the S1000RR, R 1200 GS, F 800 ST or the new K 1600 GT) returned to the Super Bowl ad game tonight after a 10-year hiatus, unveiling a strategy that communicates two competitive advantages of BMW.
Monster Energy/Pro Circuit/Kawasaki rider Jake Weimer stood on the top step of the podium for the second consecutive year as he dominated the supercross lites class at the season opener in Anaheim (1), California.
The season opener at Anaheim is the Super Bowl of supercross as everyone is excited for the new season. With that excitement comes added pressure, but that didn’t seem to affect Weimer at all. He paced both practice sessions, easily won his heat race, rocketed to the main event holeshot and led wire-to-wire for his fifth career supercross lites win.
Former Patriots kicker Adam Vinatieri’s custom-made Super Bowl chopper is now on display at the Hall at Patriot Place presented by Raytheon.
The unique motorcycle was specially made for Vinatieri, who played for the Patriots from 1996-2005, to commemorate the Patriots’ three Super Bowl championships during his time in New England. The chopper features a silver leather seat with football laces and two-spoke wheels that include Patriots and Super Bowl logos.