Not long ago, when the Discovery Channel was more concerned with grasshoppers than American Chopper, the notion of a Blue Chip corporation, such as Xerox, taking a ride with a couple of bikers from Oakland, Calif. to market their high-end office equipment might have been charitably viewed as an uneasy alliance.
Ness Signature Edition Motorcycle
When Polaris industries launched Victory Motorcycles in the mid-1990s, the upstart did not exactly cause The Motor Company to quake in its engineer boots. Polaris made snowmobiles, personal watercraft and ATVs—scarcely a threat to the primacy of the big boys in Milwaukee. In 1998, Victory introduced the first all-new, mass-production, American-made street bike in over 60 years. Despite listless sales, Polaris persisted, knowing that something big was on the horizon.