Motorcycle Lifestyle
New York-based designer Jimmy Reilly originally established Rogue in 1999 as a downtown-cool selection of leather jackets and cloth outerwear. The styles were updated masculine classics such as motorcycle jackets and bombers in rugged, comfortable leathers with a distinct identity and fit.
As Rogue began to gain visibility across North America, Reilly expanded his vision and collections to include washed and wired woven shirts, soft knits, sweaters, t-shirts, vests, and pants.
Soon, the garments became a full men’s lifestyle collection, and in 2009 began to attract the attention of top retailers and specialty stores all over the world. They are now routinely spotted on personalities as diverse as Kevin Bacon on tour with The Bacon Brothers, Adrian Grenier at openings in Los Angeles, and Taylor Lautner at premieres in Australia.
The appeal of Rogue lies in the unique character of each piece, which is constructed and treated to have a worn look and feel. The company employs specialized washing, dyeing, and finishing techniques-all experimental practices in fabric development and garment finishing-to create the specific Rogue patina.
Here, the company continues to experiment with exclusive applications and branded finishing treatments such as zippers, snaps and buttons to keep the collections progressive and functional.
The collections from Rogue can now be found in such desirable American stores as Neiman Marcus, Nordstrom, and Saks Fifth Avenue, as well as Holt Renfrew in Canada.
As expected, music and motorcycles are defining factors behind the spirit of the Rogue collections. The washed leather biker jackets gained immediate appeal in colors of smoke blue and black, and have been worn by members of the bands Switchfoot and The Racoons, and musician John Oates, in addition to emerging young actors such as Josh Duhamel, Matthew Bomer, and Derek Luke.
This fall, Rogue introduced their exciting new perforated leather moto jacket, most recently snagged by Jeffrey Dean Morgan. It is generational cool according to Rogue.
