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When Polaris industries launched Victory Motorcycles in the mid-1990s, the upstart did not exactly cause The Motor Company to quake in its engineer boots. Polaris made snowmobiles, personal watercraft and ATVs—scarcely a threat to the primacy of the big boys in Milwaukee. In 1998, Victory introduced the first all-new, mass-production, American-made street bike in over 60 years. Despite listless sales, Polaris persisted, knowing that something big was on the horizon.