About Us – Ultimate MotorCycling Magazine

Welcome to Ultimate Motorcycling, which features the latest news surrounding the motorcycle industry. From the latest motorcycle and apparel reviews to MotoGP results to which OEM is topping the sales, Ultimate Motorcycling features it all. Our small but passionate staff works around the clock to deliver the latest and most accurate reports in regards to everything in the two-wheel world.


Editorial Staff:

Ron Lieback, Online Editor with a passion for all segments of the motorcycle industry, including sportbikes, cruisers, big adventure bikes and the dirt.

Don Williams, Magazine Editor, who is also passionate about everything moto, from classic 2-stroke dirt bikes to turbo-charged cruisers.

Arthur Coldwells, President of Ultimate Motorcycling, founder and Editorial Director. When he’s not reviewing a motorcycle in some part of the world, Coldwells remains busy behind the desk, keeping the business aspects rolling smoothly. A long time member of the industry, Coldwells provides thorough reviews of not only motorcycles, but gear, accessories and apparel.

Kelly Callan, Managing Editor. Callan brings a female perspective to Ultimate Motorcycling, and provides insightful reviews on all types of motorcycles and gear/apparel.

Nic de Sena,  Associate Editor. Twin anything, ride everything. No fuss, no muss. Associate Editor at Large.


Advertising Sales:

Please contact our Vice President and Publisher, Mary Buch maryb@ultimatemotorcycling.com for our Media Kit and pricing information.


Motorcycle Passion

We all have a story that drives us towards our passions in life. Often it is a particular moment in time—our first motorcycle, a two-wheel adventure, an experience we shared with friends or perhaps even all alone—when our motorcycling gene was turned on. That very day we learned about the secret we all share: the pleasure of motorcycling.


Motorcycle Inspiration

It was this incessant, undeniable passion that some 10 years ago prompted us to start this magazine. The print version—Ultimate Motorcycling—has developed a unique reputation for bringing readers the very best on two wheels by means of well-written and concise content, top-quality photography and coffee-table production values. Our editorial team of passionate motorcycle aficionados, each one a life-long rider, is here to serve you, our audience that has earned the right to have access to the best.


Meticulous Execution

Our mission is to publish a high-quality, tightly written, carefully crafted experience that our readers can savor and enjoy at their leisure. Our proven team of exclusive writers and best-in-the-business photographers continues; we are proud of this publication and we are driven to maintain Ultimate Motorcycling as the world’s premier online motorcycle publications.

We have recently relaunched this new site in response to an increasing demand for fresh and timely content, along with a new Ultimate Motorcycling App. Our readers wanted a site to add to their favorites that provided the ultimate machines, accessories, gear and travel-related stories. Our online readers want new content in the form of short stories coupled with only the best photos. Visit us often and enjoy exclusive and memorable material.