Isle of Man Government Seeks Promoter to Globalize TT
TYCO Suzuki’s Guy Martin at 2014 Isle of Man TT (photo by Wayne Freestone)

Isle of Man TT News

The Isle of Man Government, the license holder for the Isle of Man TT, is inviting expressions of interest for an independent Promoter to organize and commercialize the Isle of Man TT Races and Classic TT Races and develop a global Isle of Man TT Series.

The Isle of Man TT is one of the world’s oldest motorsport events. It started in 1905 as the British trial round for the fledgling European car racing championship, the precursor to modern day Formula 1, with motorcycles introduced in 1907.

The races take place on a 37.73- mile circuit of closed public roads and feature seven bike classes: Superbike, Supersport, Superstock, Senior, Lightweight, Electric and Sidecar.

The Isle of Man, which is a UK crown dependency in the British Isles, hosts the annual two week festival in late May and early June, annually attracting over 43,000 visitors.

In 2014, the Isle of Man TT was televised in 130 countries and produced 402 hours of global TV coverage. The event reached an audience of almost 26 million and delivered a clear media value of over £13 million.*A new event, the Classic TT, building and leveraging the event’s heritage, was established in 2013. It takes place over the three days of the Aug bank holiday weekend,

Building on this global and diverse growth, an independent Promoter will now have the unique opportunity to develop and implement new TT road race events around the world as part of a ‘TT Series’. Ultimately, the Promoter will develop a global series that will see the stars of the TT competing in locations across the globe, culminating in the series champion being crowned at the Isle of Man TT itself.

Under the proposed scope of services, the Isle of Man Government will license all commercial aspects of the TT events to an independent Promoter, including: domestic and international television and broadcast rights, sponsorship, licensing, hospitality, event ticketing, merchandising and retail sales.

The Promoter will be responsible for delivering the operational aspects of the Isle of Man TT and Classic TT jointly with the Isle of Man Government. The Promoter will also be responsible for independently contracting with individual host cities to deliver the TT Series events across the world.

Matt Wilson, Director of Consulting at “The Sports Consultancy” who are managing the process on behalf of the Isle of Man Government, says “The Isle of Man TT Races is one of the world’s truly great sports properties combining iconic heritage with state of the art machinery and strong brand values.

“We believe that it has huge untapped global commercial potential and on behalf of the Isle of Man Government are looking to identify a Promoter who shares the Government’s vision, will develop the event to the next level and deliver enhanced commercial value to the Island.”