2015 World SBK: Monster Energy Sponsors Kawasaki Racing Team

2015 World SBK: Monster Energy Sponsors Kawasaki Racing Team

Kawasaki Racing Team News

The Kawasaki Racing Team that will field 2013 Champion Tom Sykes and Jonathan Rea in 2015 World Superbike has a new sponsor – Monster Energy.

Monster Energy now joins the other major sponsors on the KRT team, including Motocard and Elf, in addition to Akrapovic, Bubel, MRA, and winter test sponsor Vialser. Kawasaki and Monster Energy have an enduring relationship in motocross and supercross, and in 2015 the relationship spreads to road racing.

The design is not yet complete, but the ZX-10R Ninja superbikes of Rea and Sykes will feature prominent green Monster logos. The final design of their 2015 machines will be unveiled at the official team launch in Barcelona on February 5.

Prior to the launch there will be two pre-season test sessions in Spain. During these tests, the KRT team will run a distinctive winter testing livery in which Monster Energy logos will be featured prominently. The first test is set to take place at Motorland Aragon January 19 and 20, and the second at Jerez January 26 and 27.

Biel Roda, Kawasaki Racing Team Marketing Manager, says “It is great to welcome Monster Energy to KRT. Monster is a truly global brand and we share many of their values. It is great news that they are giving support to our riders and team to fight for the Superbike World Championship title. This new partnership will join Motocard and Elf as top sponsors, two partners that have been with us for many years now. I am sure this agreement will give more energy to the whole KRT project and we will have fun together for many seasons.”

Steve Guttridge, Kawasaki Europe Race Planning Manager, says “In a global sense, we as Kawasaki are experiencing very exciting times with unprecedented results in all of our racing categories over the past few years. Monster Energy has backed our Motocross and Supercross programs from their early days and with their strong support, success levels for both brands have risen. The benefits of each of us being well recognized as cool winning brands are obvious. I’m confident that Monster Energy will be happy that they have committed to come to World Superbike with our top team and would like to thank the company for their passion to win in partnership with Kawasaki.”

Tommy Hayden, Monster Energy Roadracing Manager, says “To race and to win is not only what Monster Energy stands for, it’s what we expect. Monster Energy has experienced great success at the highest levels of motorcycle racing and now with the exciting new addition of the Kawasaki Racing Team to our global racing program, we look to excel in the most prestigious production-based motorcycle series in the world, World Superbike. As has already been well established, KRT is a world championship-proven entity and with riders Tom Sykes and team newcomer Jonathan Rea, we’re confident great things are ahead for both Monster and Kawasaki in 2015 and well into the future.”