Motorcycle Types Adventure / Dual-Sport BMW Motorrad Worldwide Sales Increase 7.7 % in May 2014

BMW Motorrad Worldwide Sales Increase 7.7 % in May 2014

BMW Motorrad Worldwide Sales Increase 7.7 % in May 2014
2014 BMW S1000R

BMW Motorrad World Wide Sales

Though some isolated markets like the USA reported negative results for May 2014, BMW Motorrad Worldwide Sales were up 7.7 percent.

This was the fifth-consecutive month that the Bavarian motorcycle manufacturer posted positive sales results, with much attribution going to its revamped R 1200 RT, the R 1200 GS Adventure, and the all-new S1000R.

BMW Motorrad says in May 2014, 14,088 motorcycles and maxi scooters were sold to customers worldwide, compared with 13,081 in May 2013. This shows an increase of 1,007 units, or 7.7 percent.

In the first five months of 2014, BMW Motorrad delivered a total of 59,151 compared to 52,400 in 2013; this shows an increase of 6,751 units, or 12.9-percent.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, says “With solid growth of 7.7 percent in May and 12.9 percent for the first 5 months of the 2014 season, we have very easily exceeded the results for the previous year. We have managed to grow in all sales regions. Our growth is driven mainly by the new boxer models R 1200 RT and R 1200 GS Adventure.

“We are also particularly pleased with the incredibly successful market entry of our new products, the BMW R nineT and S 1000 R. These completely new BMW models will enable us to gain lots of new customers for the BMW Motorrad brand.”

Besides the positive sales report, BMW Motorrad began the month of June with success at the 2014 Isle of Man TT.

Heiner Faust says “A dream came true for us at this year’s Isle of Man TT races. 75 years after the historic TT victory by Georg “Schorsch” Meier, Michael Dunlop won the legendary road race with the support of BMW Motorrad Motorsport on the BMW S 1000 RR.”

Also, the organizers of the BMW Motorrad Days, traditionally held on the first weekend in July (4 to 6 July 2014) in Garmisch-Partenkirchen, once again expect to see many thousands of BMW customers and fans.

Heiner Faust says “There will be a warm welcome for every visitor to Garmisch-Partenkirchen, whether they travel in a baby buggy, a two-wheeled vehicle of any kind or even an original historic BMW.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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