News Motorcycle Industry News AMA Members Now Get 15% Discount on ColorRite Motorcycle Products

AMA Members Now Get 15% Discount on ColorRite Motorcycle Products

AMA Members Now Get 15% Discount on ColorRite Motorcycle ProductsAMA Member Benefits

ColorRite, known for its extensive line of color-matched paints for motorcycles, is the American Motorcyclist Association’s newest member benefit partner, offering a 15-percent discount on products exclusively to AMA members.

Jim WIlliams (AMA Vice President of Industry Relations & Business Member Program) says: “AMA members put on a lot of miles, and that can mean the occasional paint chip or the need to repaint bodywork on their motorcycles, which is why we’re pleased to welcome ColorRite to the AMA’s collection of value-driven member benefits.

“When it comes to getting a paint job done right, with exact-match colors, ColorRite delivers.”

ColorRite is the leader in motorcycle and powersports touch-up paint, producing the highest quality paint since 1988. With a full range of products for motorcycles, ATVs, marine and more ranging from touch-up pens and bottles to aerosol sprays and professional-size cans, ColorRite makes it easy to find the right color for your bike.

Marty Estes (ColorRite General Manager) says: “We’re excited to partner with the AMA in 2014 and beyond. We’ve produced OEM-matched paints for over 25 years and are confident AMA members will enjoy the discount and appreciate our quality products.”

The company’s website at offers a complete database of OEM color-matched paint for body parts and frames, which users can narrow by entering the year, make and model of their machine. The website also features how-to tips, tricks and videos.

AMA members can access the new discount by obtaining a special discount code in the Members Only area of, and using it during checkout on

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