The new BMW USA motorcycle dealership, located at 1440 Westbank Expressway, Harvey, Louisana, (home of Halls Motorsports NOLA) offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in a newly acquired and renovated retail facility.Trent Hall (BMW Motorcycles of New Orleans Owner) says: “After 40 years in the motorsports business, we are delighted to have the opportunity to represent BMW.“BMW’s expanded lineup and attractive financing programs will allow us to expose more riders to the BMW brand, and put customers on a range of bikes that are not only outstanding in safety and performance, but also a great value.”The New Orleans dealership is the culmination of the Hall Family’s investment and longtime dedication to serving the motorcycling community in the Gulf Coast area. It is the fourth dealership in the family-owned business, which began when Hall’s father and grandfather founded Hall’s Motorsports in 1971. Hall is a former Navy fighter pilot and Soutwest Airlines pilot.Trent Hall says. “We believe the key to our success is our family atmosphere and our love for motorcycles, four wheelers, personal watercraft, and utility vehicles. It is this passion that drives us to be the best in the industry, providing the best products with the most knowledgeable staff.”Lou Provato (Dealer Development Manager, BMW Motorrad USA) says: “The Hall’s legacy of serving the motorcycling community is compatible with BMW’s, and when the opportunity to expand our brand in New Orleans with a well-respected established dealership presented itself, we seized the opportunity.“Trent and his team are passionate about motorcycling and bring a tremendous amount of riding experience and knowledge to motorcycle enthusiasts in their region. We are proud to have them represent the BMW Motorrad brand.”For more information about BMW Motorcycles of New Orleans, including an upcoming open house in March and other special events, visit www.bmwmotorcyclesneworleans.com or call (504) 227-2272. Showroom hours are Tuesday through Friday, 9 a.m. – 6 p.m. and Saturday 9 a.m. – 5 p.m.