Saddlemen Ramps up Marketing Department

Saddlemen Ramps up Marketing DepartmentMotorcycle Industry News

Saddlemen, a leader in high-quality aftermarket seats, luggage and accessories for all types of motorcycles, today announced two new additions to its Marketing team.

Anja O’Kane has joined Saddlemen as the new Sales & Marketing Coordinator and Joanna Kaczmarek has been appointed as lead for Events, Media Affairs and Dealer Development.

David Echert (Saddlemen CEO) says: “Saddlemen is excited to have Anja and Joanna on board, these two will be a vital asset in promoting the Saddlemen brand.”

O’Kane, originally from Germany has lived and worked all over the world in a variety of industries. She brings with her a strong foundation in business and foreign languages.

As Sales & Marketing Coordinator, O’Kane will focus on increasing brand awareness within the motorsports industry, as well as assist in dealer development.  O’Kane is also a motorcycle enthusiast who uses riding to clear her head.

Kaczmarek comes to Saddlemen with an extensive resume in the motorsports industry, which include acting as the Production and Sales Manager at Parts Magazine and Marketing Coordinator for KTM North America.

In her new role, Kaczmarek will manage PR, Event and Social Media initiatives and assist the Marketing team in related projects. Motorcycles are not just a job for Kaczmarek, they are her passion, she is a two-time AMA National Hare & Hound Champion.

For additional information on Saddlemen products, click here.