With steady growth occurring in Bangladesh’s motorcycle market, Honda has opened up two authorized dealerships in Tangail and Jamalpur.
Bangladesh Honda Private Limited (BHL), began selling Friday six motorcycle models in the dealerships, including the CD80, which BHL began producing locally in October. BHL is also offering the Honda Dream Neo, which is imported from Honda Motorcycle & Scooter India Pvt. Ltd (HMSI).
Besides selling, the two dealerships will provide a full range of service parts and maintenance to accommodate customers.
Speaking of the new venture, Honda says it will strive to increase the number of dealers in Bangladesh in the near future, and aims to expand joys by offering Honda motorcycle products through the newly established dealers.
Honda first established Bangladesh Honda Private Limited, a motorcycle production and sales joint venture with Bangladesh Steel and Engineering Corporation (BSEC).
Setting the following “fundamental belief,” BHL takes the basic approach of “start small, grow big,” and strives to become a company with high expectation from the society.
BHL says: “We, BHL associates are dedicated to increasing the satisfaction of Bangladeshi customers to the maximum level by manufacturing and supplying high value 2-wheelers and services far beyond the Bangladeshi customers’ expectation.”
Honda says in Bangladesh, with a population of approximately 150 million people, industry-wide motorcycle sales reached 200,000 units in 2012, and the steady growth of the market is expected to continue. Collaborating with other Honda operations among Southwest Asian countries including Pakistan and India, Honda will strengthen its competitiveness and strive to become a leading motorcycle company in the market.