Harley Owners Group (H.O.G.) Choose New LogoNew H.O.G. Logo

Members of the world’s largest riding club – Harley Owners Group, or H.O.G. – have chosen a new logo as part of a major overhaul of the group.

More than 100,000 H.O.G. members from around the globe placed an online vote for the new logo, with an “overwhelming” amount of members choosing the new logo.

Harley says the new design captures the spirit of the original Heritage design, which has been in use since the beginning of H.O.G. in 1983, and remains instantly recognizable to legions of H.O.G. members around the world.

The revamped logo symbolizes the evolution of the club, and helps members further “express their pride in H.O.G. membership.”

Ken Knuteson (Harley Owner Group Director) says: “The iconic H.O.G. logo represents the passion of our riders, and no matter where in the world you go, chances are you’ll find a fellow rider wearing it. It’s a global symbol of freedom, independence and love of the open road.

“As part of our commitment to bring more value to our H.O.G. members, we asked them to help direct the evolution of this powerful symbol.”

Speaking of the logo, Harley says: “Major changes to the logo include bringing the Harley-Davidson Bar & Shield into the heart of the design, proudly representing H.O.G. as the official riding club of Harley-Davidson, while the eagle shifts its gaze in a new direction to seek new horizons and adventures.

“Both the new and Heritage versions of the H.O.G. logo are available now on patches and other merchandise and will be joined by additional graphic options in the future to provide members with even more opportunities to express themselves and show their pride in membership.”

The logo is only one element of a total revamped H.O.G., which has nearly 1 million members, and more than 1,400 chapters in 140 countries. The group’s website was revamped, the company’s Ride Planner online mapping service was updated, and a new digital edition of HOG magazine will be launched for mobil devices.

For more information about the Harley Owners Group visit h-d.com/hog.