Based on extensive international research, the C3W has been specially contoured to fit a woman’s facial structure and is made with easy-to-clean materials that are comfortable on sensitive skin. The C3W is also known for being light, quiet and compact with an internal sun visor.Sarah Schilke (Schuberth’s Marketing & P.R. Manager) says: “We have heard some complaints from women riders and passengers that standard helmets don’t fit well and feel too loose. We have also heard stories of women riders wearing hand-me-down helmets that aren’t even the right size. So, we wanted to create a program to encourage women to get out of those helmets and upgrade to the women’s C3W.“We also hope that this program will encourage women to go into a dealership and be properly fitted in the right helmet for safety as well as comfort.”The program runs through December 31 and requires the trade-in of an old helmet to the dealer in order to receive the $150 credit off a new C3W. The C3W is sized from XXS-L and is available in Pearl White, Glossy White, Glossy Silver, Glossy Black and Matte Black. The promotion offers a $150 credit off the MSRP of $629. Customers can register their helmets for the free 3-Year Service Plan and Mobility Program (a helmet replacement program).A dealer locator can be found at schuberthnorthamerica.com.