2013 BMW Motorrad Motorcycle/Scooter Sales Report
Last year, BMW broke a yearly record of motorcycle and maxi scooter sales, deliver 106,358 to customers worldwide. But the Bavarian manufacturer is on the path to break this yearly record.
This news arrives after BMW Motorrad reports it sold 101,530 motorcycles and maxi scooters in the first 10 months of 2013 compared to 93,540 in the same period of 2012, showing a 8.5-percent increase.
The month of October was also up 10.3 percent. BMW says 8,376 motorcycles and maxi-scooters were sold in October, compared to 7,596 units in 2012. And this is ahead of the new releases that were unveiled at EICMA – the 2014 S 1000 R and the 2014 R 1200 RT.
Heiner Faust (BMW Motorrad Head of Sales and Marketing) says: “For the first time in the history of BMW Motorrad we have supplied well over 100,000 vehicles to our customers worldwide two months before the end of the year. We now have less than 5,000 units to go to surpass last year’s sales figure of 106,358 vehicles.
“Our planned target for a new all-time high is within range. Sales were very pleasing in October even after six record months in succession. We achieved another monthly record with an increase of 10.3 %. We are currently providing the public with a look ahead to the most important new models for 2014 at the international motorcycle trade show EICMA in Milan. The innovative maxi scooter BMW C evolution moves us forward into the field of electromobility.
“And one year after the water-cooled GS we are launching successors to the boxer series volume models R 1200 RT and R 1200 GS Adventure. Meanwhile we are also extending our product portfolio to include two completely different roadsters.
“Firstly the BMW R nineT, our way of marking 90 years of BMW Motorrad, and secondly the BMW S 1000 R, a highly dynamic roadster derived from our high-tech supersports bike, the S 1000 RR. The motorcycles will be available at dealerships in time for the start of the 2014 season, with the electrically powered scooter following in the second quarter of 2014. So our model offensive proceeds at full pace.”