BMW Worldwide Motorcycle Sales up 8.4% Through September
2013 BMW Motorrad Worldwide Motorcycle Sales
BMW Motorrad has reported positive sales numbers once again, the Bavarian manufacturer reporting that worldwide sales were up 8.4 percent for the first nine months of 2013 over the same period of 2012.
BMW says that through September, a total of 93,154 motorcycles and maxi scooters were sold worldwide, compared to 85,944 units for the same period in 2013. Also, in September 9,264 motorcycles and maxi scooters were sold, compared to 9,215 sold in September of 2012, showing a 0.5-percent increase.
Like BMW’s recent US market increase in sales, much of the success can be attributed to the BMW F800GT and the F800GS Adventure, along with the revamped R1200GS. BMW also excepts further success due to the new 2014 BMW R1200GS Adventure, which was unveiled Monday.
Heiner Faust (BMW Motorrad Head of Sales and Marketing) says: “From April up to and including August 2013 we were able to achieve five new sales records in succession. In September, too, we are a few units above the record figure of September 2012, which was especially positively influenced by the market launch of the two maxi scooters.
“All in all, our sales are well above last year. In spite of the ongoing weak demand on the European markets, we are confident that we will be able to finish 2013 with another all-time high. The serial production version of the BMW C evolution saw its world premiere at the Frankfurt Motor Show (IAA).
“The first electrically powered BMW Motorrad maxi scooter complements our range in the area of Urban Mobility and will be supplied to customers from the first half of 2014. Our firework display of new models continues unabated. Today, October 7th 2013, we are showing pictures of the new BMW R 1200 GS Adventure for the first time. The successor model to our best-seller builds on the high off-road and touring capabilities of the BMW R 1200 GS and will be the new leading solution for touring riders with off-road leanings, globetrotters and travel enduro enthusiasts.
“And on October 16 we will be presenting the eagerly awaited, entirely new flat twin motorcycle which bears within it the genes of 90 years of BMW Motorrad history. Both bikes will be presented to the public in November at the 71st International Motorcycle Show in Milan (EICMA) and will go out to dealerships in spring 2014.”