Although BMW Motorrad USA reported negative sales for the month of August, the Bavarian company achieved yet another positive sales record for worldwide sales.
BMW Motorrad reported delivering 7,708 motorcycles and maxi-scooters to customers worldwide in the month of August, a 4.2-percent increase over August of 2012.
Also, from the beginning of the year through August, worldwide sales had also reached an all-time high – 83,890 units were sold compared to 76,729 in the previous year; this shows a 9.3-percent increase.
Again, BMW attributes the revamped 2013 BMW R1200GS for much of the success.
Heiner Faust (BMW Motorrad Head of Sales and Marketing) says: “Despite the generally challenging conditions that characterized the European market in particular, we have still managed to achieve record sales in August. This builds on the continuing positive demand for our motorcycles and maxi-scooters, in particular the brilliant success of the new R 1200 GS. We have never sold so many units of a new model in the first six months of sales.
“We have delivered 19,083 new R 1200 GS motorcycles throughout the world since the bike’s market launch in March 2013. This gives us the impetus for the coming months, driving us to set a new record for the year as a whole. Our model offensive continues unabated. No fewer than five new models will be unveiled to the public in the coming months. The production version of the first BMW electric-scooter will make its world debut at the IAA Car Show in Frankfurt, starting 10 September 2013.
“This sees BMW Motorrad starting a whole new chapter in the area of “urban mobility”. The BMW electric-scooter combines sheer pleasure and dynamism on the road with the benefits of a zero-emissions vehicle, creating a new kind of experience on two wheels. As part of the BMW Group, we will exploit the synergy effects with BMWi. Among other things, we will use the same storage modules and electronic components as the new BMW i3.”
