BMW USA | August 2013 Motorcycle Sales Down 4.6%

BMW Motorrad USA August Sales Report

When July wrapped up, BMW Motorrad USA reported a sales increase of 31.1 percent due to the highly-revamped BMW R1200GS hitting dealers.

But things took a turn for the month of August; BMW Motorrad USA reports that sales of new motorcycles and maxi scooters decreased 4.6 percent. BMW says 1,171 units were sold in August 2013, compared to 1,227 sold in August 2012.

This numbers arrive as BMW’s year-on-year growth is up 17.5 percent.

Leading the pack in sales was the 2013 R1200GS. BMW says 160 customers took delivery of the famed adventure tourer. Next was the S 1000 RR (147 units) and the K 1600 GTL (119 units).

The middleweight F 700 GS (+68 percent) and F 800 GS (+ 22 percent) helped drive a 90-percent increase in F-Series models with 321 units compared to 169 units in August 2012.

BMW’s leadership of the maxi scooter segment was further emphasized with 51 C 650 GT retails while another 26 C 600 Sport models were delivered to customers in August.

Speaking of the future 2013 reports, BMW Motorrad USA says “with year on year growth of 17.5 percent in a negative market, BMW Motorrad is confident that the arrival of model year 2014 machines will continue to build on a positive performance after eight months.”

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