Juha Salminen
Juha Salminen
Motorcycle Industry News

This October, 13-time World Enduro Champion Juha Salminen will be appointed Brand Manager for Husqvarna’s newest Nordic division in Finland and the Baltic states.

The Finland rider, who achieved his last World Enduro title aboard a Husqvarna in 2011, will not only help sell the brand, but also develop a dealer networked and promote sales.

Husky says there are many secrets to his success, but without a doubt the biggest one is his 100-percent uncompromising attitude towards his work which he now wants to direct at his new job.

Jaro Sihvonen (Husqvarna Nordic Managing Director) says: “The new Husqvarna dealer network will be guaranteed a professional brand manager who is fully committed to his job. Juha has solid experience in the motorcycle industry around the world, and he has watched the sector very closely during his 15 years as a professional rider. We are extremely satisfied with Juha and happy to have him as part of our team.”