City officials note that the trademarks managed by SMRi have been the source of the largest Rally-related revenue the community receives. The City’s official sponsorship program, enabled pursuant to a license with SMRI regarding the trademarks, brought in more than a quarter-million dollars in 2012.Dean Kinney says: “When you cut through the rumors and wild accusations it becomes clear who really is looking out for Sturgis. And every dollar spent on legal services to defend these trademarks is a dollar that is not available to local charities; and if these trademarks are declared to be in the public domain, that revenue, that support for the least-fortunate in the community, goes away.”Each of the past two years has seen a $50,000 donation by SMRi to Sturgis Rally Charities Inc. which directly supports Sturgis-area non-profits with its own donations. At the recent meeting where the resolution passed Council president Tim Potts said matching funds and receiving funds from another organization is critical.Tim Potts says: “You heard ABC say the contribution from SMRi helped them get a $500,000 grant. You heard the dental bus was over $300,000. Think about the multiplier factor when you are talking about the $188,000 given out in the past few years. You can see by just a few that spoke that’s over a million bucks that is coming back to our community and when you take into consideration the multiplier effect that helps my citizens, my voters, I vote yes.”You can see the official resolution supporting SMRi here.About SMRi
Sturgis Motorcycle Rally, Inc. (SMRi) is a South Dakota not-for-profit organization with no owners or shareholders and a volunteer board. The group’s primarily responsibilities are to promote, grow and strengthen the Sturgis Motorcycle Rally and provide a charitable return for the greater Sturgis area through the development of a licensing program related to the Sturgis Motorcycle Rally(TM). The board positions represent a variety of organizations and interests in the Sturgis area, including the Sturgis Area Chamber of Commerce, City of Sturgis, Sturgis-area commercial property owners, rally and non-rally-oriented businesses.